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BtoB

Vance Publishing buys two digital cattle properties

Published on .

Lincolnshire, Ill.—Vance Publishing Corp. announced Thursday that it has acquired CattleNetwork.com and CattleStore.com from Integrated Management. The deal marks Vance’s first solely digital acquisition.

The two sites will become part of Vance’s Food360 group, which includes Dairy Herd Management, Drovers“It reinforces our position as the premier business-to-business multimedia communications resource in the markets we serve. We will continue to pursue acquisition opportunities that will increase services to our customers and strengthen our existing product lines,” Vance Chairman William C. Vance said in a statement.

—Sean Callahan

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