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'Variety' acquires TVtracker

Published on .

Los Angeles—Reed Business Information's Variety Group has acquired TVtracker, a research firm that follows U.S. filmed entertainment, according to a story on Variety.com. “The move is part of Variety's plan to provide high-value data tools,” the story said. “We have worked closely with Mark Hoebich [who founded TVtracker in 1999] and his team for some years and have been very impressed with what they do and the value they can bring to our existing work-flow data products,” Variety Group President Neil Stiles said in the story.
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