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Variety buys LA411 Publishing

Published on .

Los Angeles--Cahners, publisher of ¯Variety,¯ announced it has agreed to acquire LA411 Publishing Co., which creates business-to-business directories and online services aimed at the entertainment industry. LA411 will become part of the Variety Group, which includes Variety, Daily Variety and Variety.com. The acquisition is expected to expand the e-commerce capabilities of Variety.com and signals a new aggressiveness in Cahners' Internet strategy. "We expect to continue expansion of our entertainment franchise with additional acquisitions, launches and strategic alliances in both traditional and electronic media," Cahners CEO Marc Teren said in a statement.
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