Scottsdale, Ariz.—Integrate, a marketing technology platform and media marketplace provider, has appointed Scott Vaughan to the newly created role of CMO. Vaughan was previously CMO at UBM Tech.
Vaughan, who led the expansion of marketing services at UBM TechWeb and UBM Tech, said in an interview, “We used many marketing technology vendors [at UBM Tech] to drive our own business and as a service for marketers, but we were always looking for a single platform. Integrate has focused on building such a technology, and getting it right, for three years.”
In addition to automating marketing programs, the Integrate platform enables marketers and media buyers to plan, launch, analyze and optimize campaigns across performance, programmatic and traditional media.