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Velti, BlueKai announce mobile data partnership

Published on .

San Francisco—Mobile marketing technology company Velti and database marketing company BlueKai Inc. announced a mobile data partnership. As part of the agreement, advertisers and agencies using BlueKai's Data Activation System will have access to Velti's mobile marketing data, giving them the ability to more precisely target users on mobile devices. BlueKai also announced the BlueKai Mobile Privacy Guard, a proprietary technology designed to ensure mobile user privacy.
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