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BtoB

VentureDirect to debut lead-generation program

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New York--VentureDirect Worldwide will announce Wednesday that it will launch a new lead generation program on Oct. 1. Called B2B On Target, the program will give b-to-b publishers and marketers online templates to help them create lead-generation campaigns. Charter publishing partners include Oakstone Medical Publishing and B2BYellowPages.com.
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