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BtoB

VeriSign awards branding account to boede+partners

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Salt Lake City--VeriSign has awarded its global branding account to boede+partners, following a review.

Immediate responsibilities include a new campaign for VeriSign Communication Services, launching Monday at the CTIA Wireless 2004 show.

Print ads will run in The Wall Street Journal and USA Today, featuring VeriSign's expertise in providing infrastructure for communications service providers.

The incumbent on the account was Butler, Shine, Stern & Partners, San Francisco.

--Kate Maddox

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