The assignment includes advertising, media planning, interactive and multicultural marketing for Verizon's SuperPages yellow pages service and online directory SuperPages.com. Verizon awarded the business to KBP after a two-month strategic and creative review involving several agencies. The other finalists were not disclosed.
Bromley Communications, San Antonio, Texas, will collaborate with the KBP creative network on ethnic advertising. Combustion Inc., New York, managed the review.
KBP creative network participating agencies include Dotglu, LIME, The Media Kitchen and Kirshenbaum Bond & Partners, New York.