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BtoB

Verizon Business kicks off U.K. campaign

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London—Verizon Business has debuted an ad campaign in the U.K. called “Dear CIO,” developed by McCann Worldgroup, Salt Lake City.

The campaign is designed to raise awareness among corporate IT decision-makers of the integrated data, security and communications solutions Verizon offers global businesses. It includes print, online and outdoor ads. The budget was undisclosed.

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