Verizon DSL launches b-to-b campaign

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New York—Verizon DSL has launched two new TV commercials promoting its Business DSL service. The campaign was developed by Draft New York and has the tagline “Here’s how it works.”

One spot, called “Extras,” targets businesses already using cable or DSL that have not yet made the switch to Verizon Business DSL.

The other spot, called “Checklist,” targets businesses that are still using dial-up connections.

ID Media, New York, handled media planning and buying.

—Kate Maddox

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