Verizon launches new ads

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New York—Verizon has launched new TV and radio spots, promoting its DSL service for $14.95 a month. The campaign has the tagline, “We never stop working for you,” and was developed by Draft New York. TV spots are running on ABC, CBS, NBC and USA. ID Media New York handled media planning and buying for the direct response component of the campaign, and Zenith handled media for the awareness component.
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