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Verizon Wireless renews sponsorship with NHL

By Published on .

New York—Verizon Wireless has renewed its sponsorship agreement with the National Hockey League, NHL Players' Association and NBC Sports Group. As part of the sponsorship, the Verizon edition of the NHL GameCenter's smartphone and tablet apps will feature streaming programming from the NHL. As part of the deal, Verizon Wireless has exclusive marketing and promotional rights as the Official Wireless Service Provider for the NHL in the U.S. Verizon also has category-exclusive U.S. marketing rights for the NHL Winter Classic and NHL All-Star Weekend, NHL Awards and NHL Lester Patrick Awards.
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