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BtoB

Verizon Wireless selects AKQA for digital creative duties

Published on .

New York—Verizon Wireless has selected AKQA, New York, to handle digital creative duties, according to a report in Advertising Age, a sibling publication of BtoB. Verizon's previous digital agency was R/GA, New York. According to executives with knowledge of the situation, AKQA will be responsible for handling Verizon Wireless' e-commerce, social media, customer relationship management and retail marketing. The account was estimated at $10 million.
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