New York—Verizon Wireless has selected AKQA, New York, to handle digital creative duties, according to a report in Advertising Age
, a sibling publication of BtoB.
Verizon's previous digital agency was R/GA, New York. According to executives with knowledge of the situation, AKQA will be responsible for handling Verizon Wireless' e-commerce, social media, customer relationship management and retail marketing. The account was estimated at $10 million.