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BtoB

Verizon Wireless

Published on .

Verizon Wireless—Verizon Wireless consolidated agencies for its local advertising, naming Interpublic Group of Cos.’ Hill Holliday Connors Cosmopulos agency for strategy and creative. The account will be split between Hill Holliday’s Erwin-Penland unit, formerly the marketer’s agency for the southern U.S., and Hill Holliday’ New York office, formerly the agency covering the Northeast. The account is estimated at $135 million.
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