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BtoB

Verizon

Published on .

Verizon—Verizon Corp. is consolidating its $1.9 billion advertising and media accounts for its corporate and business-to-business units with that of Verizon Wireless, and assigning all duties to 10 agencies from a previous roster of 20 agencies. McCann Erickson, which handled creative duties for the wireless unit, will handle combined creative duties. Universal McCann, which had handled planning and buying for wireless, will now handle duties for all national media planning.
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