New York—Total communications spending in the U.S. will reach $961.90 billion this year, up 7.2% over 2005, according to a report by Veronis Suhler Stevenson.
The “Communications Industry Forecast 2006-2010” looks at total spending on communications, including advertising, paid content and marketing services.
By 2010, total communications spending in the U.S. will reach $1.240 trillion, the report projected.
Spending on Internet and mobile advertising, marketing and paid content through traditional media companies is expected to reach $25.57 billion in 2006, up 26.1% over 2005.
Traditional media companies will account for 45.0% of total spending on Internet and mobile services by the end of the year, up from 16.0% in 2000, according to VSS.