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BtoB

VerticalNet names new CEO, strikes deal with Responsys

Published on .

Horsham, Pa.--VerticalNet Inc., perhaps the Internet's most powerful b-to-b content company, said Monday that Exec VP-COO Michael Hagan will succeed departing executive Joseph Galli as president-CEO. Hagan, one of the founders of the firm, had been running VerticalNet's solutions unit and its NECX computer marketplace. Galli left the company to become president-CEO of Newell Rubbermaid Inc. Mark Walsh will continue as chairman of VerticalNet.

In other news, Responsys.com, Palo Alto, Calif., which provides online direct marketing, on Monday announced that VerticalNet Markets, a division of VerticalNet, has selected the Responsys platform to deliver online newsletter campaigns to VerticalNet's 58 b-to-b Web sites. VerticalNet Markets selected Responsys to transition from a text-based message format to targeted HTML campaigns designed to enhance the relationship between VerticalNet and its users. VerticalNet said Responsys technology has enabled VerticalNet's Web sites to increase overall traffic from newsletter-generated visits.

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