×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Vestas Wind Systems debuts marketing campaign

Published on .

New York—Vestas Wind Systems has rolled out a marketing campaign that targets corporate decision-makers and is designed to promote investment in wind energy systems. The campaign, developed in-house, includes more than 600 customized issues of Bloomberg Businessweek aimed at CEOs and Fortune 500 executives. It features a cover-wrap and 16-page inserts containing company-specific data on energy consumption. The online component of the campaign, developed with Vertic, New York, uses LinkedIn, and uses targeted banners that lead executives to customized websites containing company data, industry data and brand perception information on energy consumption.
Most Popular
In this article: