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Viacom Television Stations Digital Media Group partners with Kanoodle

Published on .

Nov. 8 New York—The Viacom Television Stations Digital Media Group announced Tuesday it has partnered with Kanoodle, a sponsored listings company, to bring locally targeted sponsored ads to CBS’ network of 40 local TV station Web sites.

Kanoodle provides site visitors with customized links as well as targeted advertiser offers and products at each of the Web sites via its LocalTarget product. Through the deal, Kanoodle gains the volume of CBS’ audience, strengthening its ad distribution.

Other content providers in Kanoodle’s network include MarketWatch.com and CNET’s Search.com.

—Carol Krol

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