BtoB

Viad acquires Becker Group

Published on .

Baltimore—Viad Corp. announced the acquisition of Becker Group, an experiential marketing company. Financial terms were not disclosed.

Through the acquisition, Viad will extend its experiential marketing services in the trade show and event space.

Becker’s services include branded attractions, sponsored events and mobile marketing tours.

—Kate Maddox

Most Popular
In this article: