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BtoB

Viant debuts ad campaign

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Viant Corp., a Boston-based Internet services provider, Tuesday debuted its first advertising campaign. The campaignÏwhich features the tagline ``Is big big enough?''Ïrolled out in The Wall Street Journal Tuesday and will be expanded to The Financial Times and other business publications. The campaign, which was created by Duffy New York, is intended to position Viant as a company challenging assumptions.
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