Vibrant Media launches contextual keyword advertising

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San Francisco--Vibrant Media launched IntelliTXT, a new online advertising product that gives online publishers the ability to sell sponsored links from relevant content on their sites.

IntelliTXT underlines keywords in editorial content on Web sites, creating links to relevant ads. The links remain inactive until a user moves the cursor over a keyword and clicks on it.

The program is a pay-for-performance model.

--Kate Maddox

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