Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Vibrant Media launches contextual keyword advertising

Published on .

San Francisco--Vibrant Media launched IntelliTXT, a new online advertising product that gives online publishers the ability to sell sponsored links from relevant content on their sites.

IntelliTXT underlines keywords in editorial content on Web sites, creating links to relevant ads. The links remain inactive until a user moves the cursor over a keyword and clicks on it.

The program is a pay-for-performance model.

--Kate Maddox

Most Popular
In this article: