$137.8B U.S. ad spend for top 200 advertisers
Rule No. 1, of course, is, "If you don't have an interesting story to tell, show pictures of sharks."
For our pilot episode, I'm joined by Ann Handley, coauthor of "Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business" (Gildan Media, 2011), and chief content officer at MarketingProfs, to explore ideas on how b-to-b marketers can become better storytellers. We also sit down with author Steve Shepard, who shares a few gems about storytelling.
Tim Washer is a comedy writer and video producer who has worked on such TV shows as "Conan" and "Late Show with David Letterman," IBM's smarter planet campaign, and within the pages of The Onion. A senior manager of social media at Cisco Systems (www.cisco.com), he can be reached at www.linkedin.com/in/timwasher.