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BtoB

FOUR VIDEO MISSTEPS

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1) Recording—and then posting—60 minutes of your executives giving speeches. 2) Posting videos without adding some written context. 3) Omitting the call to action. 4) Posting video but neglecting to create buzz for what you've posted. 5) Don't try to be too shocking or funny. This may work in the b-to-c world, but unless it's really universal, it's not going to work in b-to-b. Source: Laura Ramos, VP, Forrester Research
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