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BtoB

Vidyard integrates video platform into Eloqua

Published on .

Toronto—Online video company Vidyard announced an agreement to integrate its video technology into Eloqua's marketing automation platform. The integration will give Eloqua customers the ability to track user behaviors on online video ads, such as how long users watch video ads and what specific parts of the ads they watch. The integration will also allow marketers to add a video lead capture tool to their list-building capability.
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