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BtoB

Viewpoint to become Enliven Marketing Technologies

Published on .

New York—Interactive rich media company Viewpoint said Tuesday that it will become Enliven Marketing Technologies Corp. on Jan. 1.

The name change reflects the company’s broadened focus on digital marketing and technology beyond rich media. To support the new name and positioning, Enliven said it will launch a fully integrated marketing plan in the first quarter, including a new Web site.

Viewpoint’s family of brands includes Unicast, the Online Advertising and Technology Group, and Springbox, the Digital Marketing Solutions Group.

—Carol Krol

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