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BtoB

Vignette taps Y&R Group for $10 million account

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San Francisco--Vignette Corp., a content management software company, tapped Young & Rubicam San Francisco Group of Cos., which includes Y&R, Wunderman and Mediaedge:cia, to handle creative services, direct marketing and media planning and placement for its estimated $10 million account. The win was decided after a formal six-month review that included finalists Mullen Advertising, Boston; Arnold, Boston; and OgilvyOne, New York. The incumbent was Leo Burnett Technology in Chicago.
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