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Virgin Atlantic debuts global TV ad campaign

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London—Virgin Atlantic Airways debuted its first-ever global TV ad campaign, with an estimated budget of $9 million.

The spot part of Virgin Atlantic’s “Your Airline’s Either Got It or It Hasn’t” campaign, created by RKCR/Y&R, London, which first debuted in May. The new ad campaign, including 30- and 60-second spots, takes viewers on a virtual flight and showcases the unique features of Virgin Atlantic. Also featured in the ad are Virgin Atlantic cabin crews, showcasing their service style. The ad is accompanied by the sound track, "Feeling Good," by alternative rock band Muse.

The spots will run in U.S. markets including Boston, Los Angeles, New York, San Francisco, Washington, D.C., and in the U.K.

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