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BtoB

Virgin Atlantic kicks off campaign targeting business travelers

Published on .

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Durham, N.C.—Virgin Atlantic Airways debuted a new ad campaign called “Airphoria,” aimed at business travelers.

The campaign was developed by its agency of record, McKinney, and includes print, online and out-of-home. Print ads are running in publications including the Chicago Tribune, Crain’s Chicago Business, The New York Times and The Wall Street Journal.

The campaign aims to show how Virgin Atlantic can deliver a satisfying flying experience for increasingly frustrated business travelers.

—Kate Maddox

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