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Virtual exhibit a hit for GE Healthcare Kalido Connect sees virtual conference registration up 700%

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“We have always done a microsite around [our presence at the Radiological Society of North America's annual convention]. It has been award-winning, but I wanted to do something different this year. The virtual exhibit allows the visitor to connect with field sales, to see their photos and their bios—in some cases to chat with them live. It had more of a live type of feel than a static microsite. The virtual exhibit allowed us to pick from a menu of standard options. We could [give it] a unique look and feel, so it looked like a custom site, and it was easy to turn on and off a functionality. ... Right now through comments and e-mails after the show, I know we have four confirmed, qualified opportunities and at least two sales as a result of this site. These are major equipment sales, so the site paid for itself.” —JIM SALINSKY, global webmaster, GE Healthcare “[The virtual Kalido Connect 2009 User Conference] exceeded every expectation I had. The results speak for themselves: Registration increased 700% from the year before. Sponsorships increased 70%. We came in under budget. The partners got involved with it and created online, customized booths with video—and you could download collateral. They found it interactive and innovative; and they didn't have to travel and set up a booth. It also provided an asset for them. It is now on demand, and they can track those leads three months or even six months later. The customers also loved it. Rather than sending the one person who ran a project or team [to an in-person event], the entire team could do the event together. That's where we integrated a face-to-face element. [Our salespeople] went [to client sites] and hosted the event, so you were able to integrate the face-to-face with an online event.” —MARY WELLS, VP-marketing, Kalido
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