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BtoB

Visa to consolidate media account

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San Francisco—Visa International is holding a review to consolidate its global media-buying account, according to a company spokesperson. Visa’s incumbent media agencies, including those owned by Aegis, Omnicom Group, Publicis Groupe and WPP Group, have been invited to participate. Visa has hired EMM Group to oversee the review. The size of the account was not disclosed.
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