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BtoB

Visa debuts 3D advertising in Grand Central Terminal

By Published on .

New York—Visa Inc. unveiled a 3D advertising campaign in Grand Central Terminal here as part of its Olympics-themed “Go World” initiative.

The campaign, which will run this month, includes more than 100 media elements in Grand Central Terminal, including a 3D video projection screen that will broadcast two commercials from the “Go World” campaign—”Anthem” and “A Trip for Life.”

The campaign also includes static 3D display screens, posters, column wraps and other placements in the terminal.

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