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Visa debuts ‘Go World’ Olympic campaign

By Published on .

San Francisco—Visa Inc. has debuted its “Go World” integrated campaign, which promotes its sponsorship of the Vancouver 2010 Olympic Winter Games and Paralympic Games.

The campaign, created by TBWAChiatDay, Los Angeles, includes TV, online and out-of-home ads. The first TV spot, called “Get Closer,” aired last week and offers Visa cardholders a chance to win a trip for four people to the Vancouver Olympics. Additional TV spots will be rolled out this fall.

The campaign includes a Web site at www.visa.com/goworld, developed by AKQA, San Francisco.

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