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Visa debuts ad campaign

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San Francisco—Visa USA unveiled a new ad campaign called “Visa Signature Living.”

The print and online campaign, created by TBWAChiatDay, Los Angeles, and AKQA, San Fransisco, respectively, is designed to drive awareness, preference and loyalty for Visa’s Signature Card. The target audience is “new affluent” consumers, defined by Visa as households with more than $125,000 in annual income.

Print ads are running in publications including Condé Nast Traveler, Wine Spectator, Golf Magazine, Vanity Fair and Smithsonian. Online ads are running on sites including www.nationalgeographic.com, www.epicurious.com, www.newyorker.com and www.concierge.com.

—Kate Maddox
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