The campaign, developed by TBWA/Chiat/Day, Los Angeles, is designed to reflect the company’s evolution into a single, global company.
Two TV spots, “Let’s Go” and “Aquarium,” will debut Wednesday on Fox’s broadcast of “American Idol.” Visa will roll out print ads over the next few weeks, focusing on the benefits of the Visa Check Card.
The campaign, which also includes rich media ads, online video and a microsite, focuses on Visa’s core growth strategy of migrating business and consumer spending from cash and checks to electronic payment using Visa cards.
It also supports Visa’s merchant partners by promoting the convenience of using electronic payments in key merchant categories such as restaurants and online music.
The budget was undisclosed.