Visa debuts NFL sweepstakes

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San Francisco—Visa Inc. has introduced a national promotion, The Visa You & 10 Super Bowl Sweepstakes,”supporting its sponsorship of the NFL and offering Visa cardholders a chance to win tickets to the Super Bowl. The effort is part of Visa's integrated campaign tied to the NFL this year, including national advertising, social media, merchant programs and an educational program called Financial Football. As part of the sweepstakes, whenever Visa cardholders use their card, they will automatically be entered into a contest for a chance to win a trip for themselves and 10 friends to Super Bowl XLVI, including game tickets, roundtrip air fare, hotel accommodations and ground transportation.
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