Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Visa debuts NFL sweepstakes

Published on .

San Francisco—Visa Inc. has introduced a national promotion, The Visa You & 10 Super Bowl Sweepstakes,”supporting its sponsorship of the NFL and offering Visa cardholders a chance to win tickets to the Super Bowl. The effort is part of Visa's integrated campaign tied to the NFL this year, including national advertising, social media, merchant programs and an educational program called Financial Football. As part of the sweepstakes, whenever Visa cardholders use their card, they will automatically be entered into a contest for a chance to win a trip for themselves and 10 friends to Super Bowl XLVI, including game tickets, roundtrip air fare, hotel accommodations and ground transportation.
Most Popular
In this article: