Visa to kick off NFL campaign

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San Francisco—Visa USA will kick off a new integrated marketing campaign in conjunction with the 2007 NFL season.

The first TV spot, called “When the Saints Go Marching In,” will debut Thursday during the NFL season opening game, featuring the New Orleans Saints and Indianapolis Colts on NBC. The commercial demonstrates how Visa helps football fans get the most out of their game day experience by showing different ways and places to pay with a Visa card. The integrated campaign also includes promotions, card marketing programs, and member and merchant marketing.

—Kate Maddox

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