Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Visa to kick off NFL campaign

Published on .

San Francisco—Visa USA will kick off a new integrated marketing campaign in conjunction with the 2007 NFL season.

The first TV spot, called “When the Saints Go Marching In,” will debut Thursday during the NFL season opening game, featuring the New Orleans Saints and Indianapolis Colts on NBC. The commercial demonstrates how Visa helps football fans get the most out of their game day experience by showing different ways and places to pay with a Visa card. The integrated campaign also includes promotions, card marketing programs, and member and merchant marketing.

—Kate Maddox

Most Popular
In this article: