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Visa kicks off FIFA-themed ad campaign

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San Francisco—Visa Inc. rolled out a new ad campaign to promote its sponsorship of the 2010 FIFA (Fédération Internationale de Football Association) World Cup.

The campaign, called “Go Fans,” which uses TV spots as well as print and out-of-home ads, is designed to drive preference and usage of Visa products. It was developed by TBWAChiatDay, Los Angeles.

Visa is the preferred card of the 2010 FIFA World Cup, which will be held in cities throughout South Africa from June 11 through July 11.

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