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BtoB

Visa kicks off NFL-themed campaign

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San Francisco—Visa Inc. kicked off an integrated campaign called “My Football Fantasy” to promote its NFL sponsorship and give Visa card holders a chance to have a football fantasy fulfilled. BBDO New York handled the spots. The effort debuted Sunday with a TV spot called “Coach,” and includes Twitter, Instagram and a website at visa.com/myfootballfantasy. Visa card members may submit their football fantasies on the website, and Visa will select eight grand prize winners, based on creativity, the fit with Visa's brand image and feasibility of fulfillment. The campaign budget was not disclosed.
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