Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Visa kicks off NFL-themed campaign

Published on .

San Francisco—Visa Inc. kicked off an integrated campaign called “My Football Fantasy” to promote its NFL sponsorship and give Visa card holders a chance to have a football fantasy fulfilled. BBDO New York handled the spots. The effort debuted Sunday with a TV spot called “Coach,” and includes Twitter, Instagram and a website at visa.com/myfootballfantasy. Visa card members may submit their football fantasies on the website, and Visa will select eight grand prize winners, based on creativity, the fit with Visa's brand image and feasibility of fulfillment. The campaign budget was not disclosed.
Most Popular
In this article: