Visa kicks off Super Bowl campaign

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San Francisco—Visa Inc. unveiled a national marketing campaign to promote its Visa You and 10 Super Bowl Sweepstakes, which offers a chance to win a trip to Super Bowl XLVI for a Visa cardholder and 10 friends. The campaign, developed by TBWA/Chiat/Day, Los Angeles, includes TV, online and social media with webisodes on Facebook and YouTube. Visa cardholders who use their Visa card between now and Dec. 27 will be entered into the sweepstakes. The campaign budget was undisclosed.
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