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Visa marketing arm taps Media Logic

Published on .

San Francisco-based Visa Marketing Consulting, the bank marketing division of Visa USA, selected Media Logic as its marketing agency. Albany, N.Y.-based Media Logic will help Visa Marketing Consulting develop marketing programs for Visa USA's 21,000 member banks, including Citigroup, Chase Manhattan Bank, Wells Fargo & Co. and Bank of America Corp. The pact's financial details were undisclosed.
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