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BtoB

Visa Inc. names TBWA lead strategic and creative agency

Published on .

San Francisco—Visa Inc. announced that TBWA Worldwide has been named global lead strategic and creative agency, following a review of Visa’s incumbent agencies. The agency consolidation will take place Jan. 1.

Visa said it is consolidating its agencies to achieve creative synergies and gain operating and cost efficiencies. Billings were undisclosed.

—Kate Maddox

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