Visa taps amateur filmmakers for ad campaign

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San Francisco—Visa USA has partnered with the 48 Hour Film Project (48HFP) an international timed filmmaking competition, to provide amateur filmmakers an opportunity to participate in the “Life Takes Visa” ad campaign.

As a sponsor of the 48HFP 2007 Tour, which stops in cities around the world, Visa will invite teams of filmmakers to create short films that bring its “Life Takes Visa” ad campaign to life.

The filmmakers must create a movie from start to finish in 48 hours.

The winning team will receive a prepaid Visa card with a value of $10,000 to fund future projects as well as an opportunity to showcase its work in front of entertainment and advertising executives.

Information is available at

—Kate Maddox

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