Visa unveils new ads in ‘Go World' campaign

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San Francisco—Visa Inc. has unveiled three new TV spots in its “Go World” campaign, celebrating Team Visa athletes who have won medals during the 2010 Vancouver Winter Olympics.

The new ads, created by TBWAChiatDay, Los Angeles, were produced in partnership with NBC, using footage from the athletes' winning performances. The ads recognize Seth Wescott, who won a gold medal in men's snowboard cross; Johnny Spillane, who won a silver medal in Nordic combined; and Julia Mancuso, who won a silver medal in alpine skiing.

These athletes are part of Team Visa, a global program that supports Olympic and paralympic hopefuls.

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