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Visa to update brand identity

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San Francisco—Visa International announced plans to update its brand identity, which will include a new logo to reflect Visa’s service offerings to financial institutions, merchants and cardholders.

The new brand is designed to work across new technologies and payment channels, such as the Internet, mobile phones and handheld devices.

In addition to appearing on cards, the new Visa mark will appear in ads, on the Web, in retail locations and at events.

—Kate Maddox

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