×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Visa to update brand identity

Published on .

San Francisco—Visa International announced plans to update its brand identity, which will include a new logo to reflect Visa’s service offerings to financial institutions, merchants and cardholders.

The new brand is designed to work across new technologies and payment channels, such as the Internet, mobile phones and handheld devices.

In addition to appearing on cards, the new Visa mark will appear in ads, on the Web, in retail locations and at events.

—Kate Maddox

Most Popular
In this article: