Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Visa USA forecasts small-business spending growth

Published on .

San Francisco—Small-business spending will increase an estimated 5.4% this year to $4.7 trillion and reach $5.3 trillion in 2008, according to Visa USA, which released its small-business spending forecast Thursday.

Advertising and marketing spending by small businesses—defined as those with less than $25 million in annual sales—is expected to reach nearly $250 billion this year and grow at a compounded annual rate of about 9% through 2008.

The largest share of expenditures (34%) comprises core business services, including accounting, insurance, legal, and shipping and mailing. Core services are forecast to grow 5.7% this year, to $1.6 trillion.

—Carol Krol

Most Popular
In this article: