Company: Visa USA, San Francisco
Agency: TBWA/Chiat/Day, Los Angeles
Market: Corporate executives
Quick chase: A spectacular nighttime skyline of a major financial center stops readers in their tracks in this ad for Visa, which makes the point that it can help businesses better manage payment processes. The message is well stated, although spreading the text from aisle to aisle inhibits the readability. But the reader's eye will certainly be drawn to the page.
Chasers' choice: Gloat