Visible Technologies enhances social marketing solution

Bellevue, Wash.—Social intelligence company Visible Technologies has enhanced its social marketing analytics solution, with particular improvements in the identification of social influencers.

The company's Visible Intelligence platform now allows companies to set their definitions of influence and measurement and, from that, identify details on relevant and influential social media authors, according to the company.

Other enhancements include competitive analytics, including brand comparison, identification of competitor themes and strength of message, allowing for the optimization of social channels, Visible Technologies said.