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BtoB

Visible Technologies upgrades social media platform

Published on .

Seattle—Brand management company Visible Technologies has introduced TruCast 2.5, a new version of its social media monitoring and engagement platform.

New features include dashboard summaries offering at-a-glance views of a brand’s metrics; new topic summaries that help visualize online sentiments concerning selected topics; increased dashboard performance; redesigned navigation; and expanded keyword search.

—Christopher Hosford

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