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Visible World releases addressable advertising service

Published on .

New York—Visible World, which provides advertising services to cable TV operators, has released a tru2way compliant addressable advertising service. Tru2way is a middleware platform developed by cable research company CableLabs that allows cable operators to deploy addressable interactive advertising in their systems. Visible World's new service will let marketers target cable TV audiences based on customized demographic data.
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